The Transformation of Customer Service: A Crucial Profession in a Digital Age

Customer service has shifted from transactional interactions to a more nuanced profession, incorporating empathy and digital advancements. Caroline King of Ageas UK discusses this evolution in the backdrop of technological growth and shifting consumer behaviors. The company's focus on a customer-led approach, along with initiatives like the Vulnerable Customer Programme, highlights the changing dynamics of the industry, aiming for enhanced service delivery.

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